Place to Brief is an everyday evening briefing, shaped as a live talk-show, taking place in the Lounge, on the main stage. A panel of 3 to 5 international speakers will create a conversation on the thematic of the day. This program will be live streamed at
placetob.org/live.
Free admission to COPilot Resident and COPilot Coworker, no need to register on Sched. Limited seating available.
Why doesn’t the message come across ?This first chapter will play as an introduction to the main focus of Place to B : trying to reach new audience and pass the message through the public differently. It is thus necessary to ask this first question : why this main issue of concern isn’t taken into account seriously enough (by the media, the population, etc.) ?
Extract of Climate Outreach report - The Seven Dimensions Of Climate Change - January, 2015:
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We need action and quickly but this message doesn’t really get us anywhere. Mostly, this is because climate change is not enmeshed in the public consciousness in the way it would need to be for everybody to feel that this message of urgency was for them.”Climate change rose to public prominence in a primarily scientific and “environmental” issue, entering the public, political and media discourse via warnings from climate scientists like James Hansen and the early advocacy of modern environmental groups such FOE or Greenpeace. Climate change is a scientific fact and a physical reality, but it is not yet what sociologists call “a social fact”.We are changing the climate, but it’s not yet changing us.It’s not an integral part of the way we shape our social practices, nor a significant enough cultural norm to act as a constraint on our behavior.The question is: how to change the signifiers of climate change ? How shall we move from the scientific and environmental signifiers (melting ice, plaintive polar bears, hockey-stick graphs) to better understand the human nature and systemic nature of the challenge ?Climate change is a completely unique collective action problem, and also something that is implicated in every aspect of our lives, but we need to find other signifiers than the invariably scientists and environmentalists ones. This calls for a radical reframing that captures the fact that climate change is not merely another “environmental issue”.We need to build a new sense of collective purpose that embraces the diverse elements of human experience.”
